Magic Radio

  • 0844 477 7888
  • One Golden Square, London, W1F 9DJ
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  • Website

Magic Radio is among the UK's favourite upbeat national and independent radio stations. Based in London, Magic Radio plays contemporary, feel-good hits with a target audience of 25 - 54-year-olds. You can listen to Magic Radio on 105.4 FM and DAB and online across the UK and anywhere in the world.

The story of Magic Radio began in 1998 when media group Emap bought Melody Radio for an estimated £25 million. The rebranded station was called Magic FM. In 2008, Emap sold the station to Bauer Media Group. Magic Radio is one of the UK's most successful radio stations, perhaps because it sticks to its crowd-pleasing ethos of "more music less talk".