Hits Radio is a national radio station founded on April 1, 2003, rebranding as Hits Radio UK in 2018. It is a national network that broadcasts around the UK with local news, traffic updates and advertising. It is owned by Bauer Radio. You can listen to Hits Radio online or on FM and DAB. Hits Radio plays contemporary music and targets people aged 25 to 44 - a family-focused audience base. In 2021, 813,000 people listened to the Greater Manchester-based station, with the average listener tuning in for approximately 5 hours per week. Fleur East is one of the most popular hosts on Hits Radio and can be heard on the Hits Radio Breakfast show on weekdays between 6 am and 10 am.